Company Timeline

1963 - Founder Richard Larson opens Northwest Fabrics in Eau Claire, WI. The Company expands to 35 stores. Northwest Fabrics then merges with Peavey Company of Minneapolis. While Richard is corporate vice-president of Peavey Co through 1978, Northwest Fabrics grows to a 120 store system.

1975 - Larson Properties is formed.

1978 - Eau Claire’s 900 acre Bullis Farm is purchased. Later, a partnership with Ayres Associates is formed to create Keystone Corporation, which continues today as the developer of the area that includes the Oakwood Mall and Oakwood Hills in Eau Claire, Wisconsin.

1979 - R.D. Larson Companies is formed.

1991 - Larson Property Management is formed.

- Hoffman House Restaurant and Bar in Eau Claire, WI is purchased.

- Hoffman House is converted to Days Inn University South and TallyHo Restaurant and Bar.

- Civic Center Inn and The Greenery in Eau Claire, WI are purchased.

- 75-room Days Inn West Motel in Eau Claire, WI opened.

1992 - Civic Center Inn is converted to Holiday Inn Convention Center.

- Ray Wachs Civic Center in Eau Claire, WI is purchased.

- Days Inn West Motel is named to the Days Inn Chairman’s Award Club for superior Quality Assurance ratings. Property is named to the prestigious Chairman’s Award Club six additional times under Larson Companies leadership.

1994 - Days Inn University South converts to Holiday Inn Campus Area.

1991-1995 - Multiple hospitality properties are purchased out of foreclosure and auction. Properties are renovated and repositioned.

1995 - Four TGI Friday’s in Wisconsin are acquired.

1996 - TallyHo Restaurant and Bar is converted to Colbys Grill.

- Holiday Inn Express in Onalaska, WI is opened.

1997 - Wisconsin Bistros is formed.

- Larson Companies is Charter Franchisee of The Microtel Brand.

- 63 room Microtel Onalaska is opened.

- 82 room Microtel Inn in Rochester, MN is opened.

1998 - Holiday Inn Convention Center is converted to Ramada Inn Convention Center.

- Microtel Inns in Eagan, MN and Bloomington, MN are opened.

- TGI Friday’s Brookfield is opened.

- TGI Friday’s Madison East is opened.

1999 - Thomas Larson, President of Larson Investments, LLC, named Microtel Inn & Suites Franchisee of the Year (Larson earns the award again in 2002 along with Developer of the Year award).

2000 - Colby’s Grill is converted to Green Mill Restaurant and Bar.

2002 - Holiday Inn Campus Area received the Six Continents Hotels 2002 Renovation Award for an outstanding renovation program (One of dozens of awards earned recognizing Larson Companies contributions and achievements).

- TGI Friday’s Onalaska, WI is built.

2004 - Microtel/Larson Companies receives J.D. Power recognition third year in a row for Microtel Inns and Suites.

- Holiday Inn Campus Area receives prestigious Community Affairs Award from InterContinental Hotels Group. It is awarded to the hotel demonstrating the highest level of community participation and involvement specifically benefitting community nonprofit organizations.

- After 12 years of successful operation, Ramada Inn Convention Center is sold.

2005 - First TGI Friday’s in Nebraska is opened.

2006 - Six TGI Friday’s located in the Upper Midwest are acquired.

- Wisconsin Bistros renamed Quantum Leap Restaurants, Inc.

2007 - Holiday Inn Express and Suites in Chippewa Falls, WI is opened

- TGI Friday’s in Eau Claire, WI is acquired.

2010 - Full Cheese Ahead is formed.

2011 - Larson Companies opens first Chedd’s Gourmet Grilled Cheese.

2013 - Newly constructed 130 room Holiday Inn Eau Claire South opens.

- Johnny’s Italian Steakhouse in Eau Claire, WI opens.

- Holiday Inn Campus Area is converted to Clarion Hotel.